Who Are You Learning From?
The other day I was having conversation with an associate at the health club I just registered at. (Never had spare time when I was employed.) We started having a conversation about our personal trainers. If you aren't familiar with the word, these are fitness pros who are educated to form work-out routines based on personal strengths, needs and targets.
In any case, Rick said something that bulls-eyed me right in the middle of my eyes. "I got so overwhelmed reading all the books and fitness magazines. Each of us has a different idea of what rewards the best. I eventually figured if I was going to strengthen my fitness, I could as well pick one expert, be attentive to them and put in action their routine."
Later, as I was driving my pained body home, I was thinking about how suitable Rick's reply was to internet marketing. Everyone's a pro. (Even people who were unable to sell their first eBook.) And there exist million programs, books, secrets, techniques and systems that will work for you.
The only thing is, you can very easily fall into what my favorite business school professor named, "Analysis Paralysis". That's where a lot of people are drowning. They continue reading, and it gets in the way of really work on something.
***** I was guilty *****
I was guilty of this, too. I must have paid for several hundred dollars worth of books and courses before I found what was working for me, with my very own internet business.
Fortunately, the professional I decided to follow was, in hindsight, an outstanding choice. And by listening to his advice and following his ideas, I have built up a number of thriving cash flow streams.
I'm not telling you that my "guru" is the right choice for everyone. The point is to select one or maybe a few people you really appreciate, and model them. Of course, check out if they are truly successful in their own businesses first. But when you see someone you appreciate and who have got the style you like, listen to their tips and listen to what they propose in their writings.
***** Save Your Brain *****
Following this tactic can save many brain cells that you would waste shifting strategies and tactics. It avoids perplexity and gives you a great point of reference from which to work.
You can lay out the reading and the searching for the most updated eBooks. Assume your guru knows the newest methods and will recommend you of how good they do their job.
I'm not saying you never read from another eBook or eZine again, it's pretty much that when you have one main star you follow, it's much easier to see your way, working from home.
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